Adam Hunter, store manager of Conte’s Bike Shop, leads customers during a “Saturday Shop Ride.”
How Social Media, Personalized Experiences and Emerging Technology Are Changing the Retail Game
Do you remember when catalog shopping was the norm and retailers relied on window displays to bring in customers? Today, many consumers do almost all of their shopping online. Because our shopping preferences are constantly evolving, brick-and-mortar retailers need to stay ahead of trends as they strive to connect with customers and maintain healthy businesses. With hundreds of retailers calling our communities home, Bozzuto examined the upcoming 2019 trends for the retail industry.
Social Media Marketing
Sprout Social, a well-respected social media management software developer, reports that the top two reasons customers interact with brands on social media are if they have a question or if they want to praise a company’s products or services. Capitalizing on this opportunity, forward-thinking retailers show customers that their opinions are valued by utilizing conversation-starting posts and actively responding to reviews. This personalized touch embodies the extraordinary service we strive for at Bozzuto and results in lasting customer satisfaction.
Whether a customer is shopping instore or online, a tailored experience is incredibly impactful. To elevate their customers’ experiences, retailers are utilizing measures like providing personal recommendations or offering exclusive deals based on customers’ specific preferences. Conte’s Bike Shop at Cathedral Commons (Washington, D.C.) excels at this. They offer “Saturday Shop Rides” that include unique complimentary services for attendees, such as individual bike inspections, tire fill-ups and consultations. During each ride, led by Conte’s Bike Shop team members, cyclists also learn one-on-one tips to help them enhance their cycling skills. These personal touches, along with the coffee and goodies shared afterwards, strengthen brand loyalty and create experiences that incentivize customers to return.
Augmented reality and artificial intelligence can also influence customers’ shopping experiences, offering them an opportunity to interact with brands and products in a highly-personalized way. By leveraging augmented reality, Sherwin-Williams’ ColorSnap Visualizer allows customers to visualize their home with different paint colors. Virtual voice assistants like Amazon’s Alexa allow customers to make purchases with a simple verbal command. Through these technologies that are shaping the future of commerce, retailers encourage customers to engage with their brands and products, empowering them to make more confident purchases.Partner with Bozzuto Retail