As customer preferences evolve and change, businesses across all industries are faced with the pressure to innovate and offer the next best thing. Within the construction industry, we have watched the pace of production and innovation increase minimally over the years, which raises concern as to whether our industry is ripe for disruption. First, let’s define disruption. “Disruptive Innovation” was first coined by one of the most influential business theorists in modern history, Clayton Christensen. Christensen defines the phrase as……

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